Lancia Unveils Its Pu+Ra HPE Idea Automobile Designed with Cassina

Italian carmaker Lancia has unveiled Lancia Pu+Ra HPE, a 100% electrical automotive, with a model imaginative and prescient when it comes to vary with over 700 km, little greater than 10 minutes of charging time and vitality consumption lower than 10 kWh per 100 km. Lancia Pu+Ra HPE is the primary automotive impressed by the world of furnishings, because of the collaboration with Cassina, chief within the upscale furnishings business, for a sometimes Italian “residence feeling” expertise.



Lancia Pu+Ra HPE is the primary automotive outfitted with the S.A.L.A. digital interface that we’ll discover on the brand new Ypsilon. And due to S.A.L.A, Lancia would be the first Stellantis model to undertake Chameleon and TAPE (Tailor-made Predictive Expertise) applied sciences, which centralize the audio, local weather management and lighting features, enabling the atmosphere contained in the automotive to be tailored on the contact of a button or by the sound of your voice.

 Lancia Pu+Ra HPE

The brand new Lancia idea automotive absolutely embodies the rules of the brand new design language of the model, a pure and radical design language the place the vehicles’ volumes are created from the intersection of elementary and iconic varieties such because the circle and the triangle, mixed with a couple of eclectic particulars. The brand new Lancia idea automotive subsequently turns into an expression of the Italian timeless design, with a sustainable and modern strategy that goes past the everyday automotive language.

 Lancia Pu+Ra HPE

The idea automotive is known as Lancia Pu+Ra HPE: ‘Pu+Ra’ refers back to the model’s new, pure and radical design language, whereas HPE stands for Excessive Efficiency Electrical, for a automotive that’s Eco-sustainable, Thrilling and Advanced, all on the identical time. The acronym HPE was used for the primary time within the Nineteen Seventies for Lancia Beta, and stood for “Excessive Efficiency Property”, an emblem of sportiness and practicality.

 Lancia Pu+Ra HPE

Progressive Inexperienced is the title of the colour of Lancia Pu+Ra HPE, “progressive” in the way it seems to be forward to the way forward for the model and to its clients, whereas “inexperienced” for its worth when it comes to sustainability. The bluish inexperienced shade – with a heat gilt hue, produced utilizing liquid metallic with the newest era pigments – pays tribute to the historic and timeless Lancia Flaminia Azzurro Vincennes.

 Lancia Pu+Ra HPE

The fixed dialog between previous and future is expressed within the fluid lateral traces that descend in direction of the rear of the automotive, recalling the Aurelia and Flaminia with a streamlined design, primarily based on its aerodynamics, sustainability and fluidity of volumes.
The badges on the perimeters embrace the brand new Lancia emblem, an expression of the model’s new visible id. It revisits all of the historic options of the badge (e.g. the steering wheel, the banner, the protect, the spear and the lettering), reinterpreting them with a contemporary twist, to specific innovation, its premium, Italian nature and eclecticism.

 Lancia Pu+Ra HPE

The dialog between previous and future can be discovered within the rear, the place we will see the enduring spherical lights, impressed by the model’s bluntest and most radical spirit, whereas a transparent reference is additional made to the legendary Lancia Stratos, with the enduring new Lancia lettering positioned between the lights.

The entrance reinterprets the historic Lancia grille, now taken ahead into the long run by three rays of sunshine that make it iconic, memorable and visual from afar. Standing out above the calice is the brand new Lancia script, produced utilizing an unique font that attracts its inspiration from the style world.

 Lancia Pu+Ra HPE

The interiors of Lancia Pu+Ra HPE categorical full coherence with the model’s new, pure and radical design language, because of using iconic and easy shapes that eschew the everyday automotive language. Contained in the idea automotive, an eclectic area impressed by inside design, the ambiance of latest properties, by fluid structure with nice consideration to element in an general composition of pure varieties.

The inspiration for the design of Italian furnishings is obvious within the spherical carpet and within the entrance seats, that are impressed by the Maralunga armchairs designed by Vico Magistretti for Cassina. The 2 free-standing single armchairs have distinctive proportions and a singular daring chromatic determine.

 Lancia Pu+Ra HPE

The pure geometric varieties are additional expressed within the new spherical tables, within the heart console and even within the dashboard, which subverts the automotive strategy and is predicated on an iconic single piece of spherical glass, crossed by clear cuts. The massive home windows assist to flood the passenger compartment with pure gentle. The result’s the creation of a hospitable atmosphere, a dwelling area, which conveys the everyday feeling of a heat Italian residence.

Lastly, the blinds recall the enduring Lancia Beta HPE and the world of structure, projecting pure lights and shade into the passenger compartment, whereas within the central half they turn out to be a luminous aspect of expertise that interacts with S.A.L.A. and its features.